Selected work samples
Content Leadership and Strategy Projects Under NDA:
Please request: Project summaries and collateral can be shared offline.
- Portfolio messaging for Seagate enterprise hardware and cloud storage: Development of messaging pillars, pain points, key differentiators and proof points in collaboration with marketing leadership.
- Content strategy and thought leadership for cybersecurity, endpoint detection and B2B SaaS providers.
- End-to-end content strategy for a leading ecommerce selling platform.
- Keyword research, analytics, SEO optimization and content for Intel’s 5G team.
- Personas and go-to-market messaging for Spectrum Enterprise’s Managed Network Edge product launch that exceeded KPIs.
- Brand pillars and sample creative for the rebranding of Healthwise, a leader in digital healthcare education.
- Account-based marketing for mobile solutions provider Synchronoss: On-site sales workshop, persona development, ICP refinement, customer journey framework, comprehensive sales enablement playbook and an Excel-based account tiering algorithm.
This white paper is representative of the 100-plus content assets my team and I produced in a given year for Spectrum Enterprise. Our work also spanned eBooks, infographics, executive briefs and internal presentations for enterprise sales.
I produced the script, visual concepts and direction for this video introducing Spectrum Enterprise’s Cisco Meraki UC product. I also contributed personas, messaging and other GTM assets prior to the product launch.
This comprehensive guide to account-based sales and marketing strategy became Pinnacle Marketing Group’s most successful piece of lead generation content.