Selected work samples
This is representative of many product briefs I developed for the Spectrum Enterprise technology portfolio. These were crafted in concert with the product marketing team as we shaped the language around differentiators and key features for new products.
I produced the script, visual concepts and direction for this video introducing Spectrum Enterprise’s Cisco Meraki product. I also contributed personas, messaging and other GTM assets prior to the product launch.
This white paper is representative of the 100-plus content assets my team and I produced in a given year for Spectrum Enterprise. Our work also spanned eBooks, infographics executive briefs and internal presentations for enterprise sales.
This comprehensive guide to account based sales and marketing strategy became Pinnacle Marketing Group’s most successful piece of lead generation content.
Other Projects Under NDA:
- Customer journey map and strategy for a digital twin technology startup.
- Campaign strategy for a leading ecommerce selling platform.
- Content strategy and thought leadership for cybersecurity, endpoint detection and B2B SaaS providers.
- Keyword research, analytics, SEO optimization and content for Intel’s 5G team.
- Personas and go-to-market messaging for Spectrum Enterprise’s Managed Network Edge product launch that exceeded KPIs.
- Brand pillars and sample creative for the rebranding of Healthwise, a leader in digital healthcare education.
- Account-based marketing for mobile solutions provider Synchronoss: On-site sales workshop, persona development, ICP refinement, customer journey framework, comprehensive sales enablement playbook and an Excel-based account tiering algorithm.