I create strategy and content that generate B2B demand. Managing a team of writers and freelancers, I take ownership of content strategy, turning executive vision in product messaging, brand pillars, personas, buyer journey frameworks and the full-funnel assets they inform. My work includes presenting client deliverables and pitching new business. As a strategist, I identify tactics, channels and sales enablement tools – plus the creative that brings them to life – while working directly with client stakeholders and subject matter experts.

Other contributions encompass creative direction and concepting for interactive media, video and long-form content. Designers are some of my favorite people. My management of writers at varying skill levels is backed by more than a decade in content marketing. An early career as an award-winning journalist for dozens of magazines and newspapers also informs my expertise in copywriting and executive interviews. On the strategy front, I’ve led or contributed to campaigns that include account-based marketing, thought leadership, SEO, SEM and radio advertising. These develop alongside research, analytics and KPIs.

I make the complex compelling, working with companies in networking, cybersecurity, cloud, 5G, ecommerce, defense and telecommunications. I’m eager to continue my leadership in new areas, developing employees while working on integrated campaigns within a team of creative people.